Terms of Service
Last updated: July 2026
1. Who These Terms Apply To
These Terms of Service govern your use of the BM Fitness website (www.bmfitness.co.uk) and any coaching services provided by Ben Morris trading as BM Fitness. By accessing or using this website, you confirm that you have read, understood, and agree to be bound by these terms. If you do not agree, please do not use this site.
2. The Service
BM Fitness provides online personal coaching services including personalised training programmes, nutrition guidance, progress check-ins, and direct coach support. The specific scope of coaching is agreed between you and Ben Morris prior to coaching commencing.
Coaching is provided for general health and fitness purposes only. It does not constitute medical advice, diagnosis, or treatment. If you have any medical conditions, injuries, or health concerns, you must consult a qualified medical professional before beginning any exercise programme.
3. Health & Safety
By engaging in coaching with BM Fitness, you confirm that:
- You are aged 18 or over
- You have completed the PAR-Q honestly and to the best of your knowledge
- You will inform Ben Morris of any changes to your health or medical status during coaching
- You understand that exercise carries an inherent risk of injury, and you participate voluntarily
- You accept responsibility for exercising within your own limitations and listening to your body
4. Payments & Refunds
Payment terms, pricing, and refund conditions are agreed at the point of enrolment and confirmed in writing before coaching begins. All payments are processed securely through Stripe or PayPal. BM Fitness does not store payment card details.
Your 14-Day Cancellation Right
If you are a consumer, you have a statutory right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 to cancel your coaching contract within 14 days of the day the contract is made, without giving any reason, and receive a full refund. To cancel, email coach.bmfitness@gmail.com within the 14-day period with a clear statement that you wish to cancel.
If you ask for coaching to start during the 14-day cancellation period, you acknowledge that:
- If you cancel after coaching has started, you will be refunded minus a proportionate amount for the coaching already provided up to the point of cancellation; and
- Where your personalised programme has been delivered in full as digital content with your express prior consent and acknowledgment, you may lose the right to cancel in respect of that delivered content.
Beyond your statutory rights, refund requests are considered on a case-by-case basis. Given the bespoke nature of coaching plans (which are built from scratch for each client), additional refunds cannot be guaranteed once a programme has been delivered. Nothing in this section affects your statutory rights.
5. Coaching Results
Results from coaching vary between individuals and depend on many factors including consistency, adherence, lifestyle, and starting point. No specific results are guaranteed. Testimonials and transformation examples on this website reflect individual experiences and are not a guarantee of the same outcomes for all clients.
6. Intellectual Property
All content on this website — including text, design, graphics, and coaching materials — is the intellectual property of Ben Morris / BM Fitness and is protected by UK copyright law. You may not copy, reproduce, distribute, or commercially exploit any content from this site without prior written permission.
7. Website Use
You may use this website for lawful personal purposes only. You agree not to:
- Use the site in any way that is unlawful or harmful
- Attempt to gain unauthorised access to any part of the site
- Transmit any unsolicited or unauthorised advertising material
8. Limitation of Liability
To the fullest extent permitted by law, BM Fitness shall not be liable for any indirect, incidental, or consequential loss or damage arising from your use of this website or coaching services. Nothing in these terms limits liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.
Nothing in these terms affects your statutory rights as a consumer, including your right under the Consumer Rights Act 2015 to services performed with reasonable care and skill.
9. Third-Party Links
This website may contain links to third-party websites. BM Fitness is not responsible for the content, privacy practices, or terms of those sites. Links are provided for convenience only and do not constitute endorsement.
10. Governing Law
These terms are governed by and construed in accordance with the laws of Scotland, and disputes may be brought before the Scottish courts. If you are a consumer living elsewhere in the United Kingdom, you may also bring proceedings in the courts of the part of the UK in which you live, and you will always benefit from any mandatory consumer protections of the law that applies where you live.
11. Changes to These Terms
These terms may be updated from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after changes are posted constitutes acceptance of the revised terms.
12. Contact
For any questions regarding these terms or the privacy policy:
Ben Morris — BM Fitness
Email: coach.bmfitness@gmail.com
Website: www.bmfitness.co.uk