Here is how we take the guesswork out of your fitness and keep you on the path to success.

Customized workouts

The S12 Blueprint: A 12-week roadmap tailored to your actual schedule

Nutrition Guidance

Realistic Nutrition: Eat like a human. We focus on habits and swaps, not "forbidden" foods.

Coaching & Accountability

Direct Access: You’re not just getting an app; you’re getting 10 years of experience in your pocket for when life gets in the way.

About Me

"I’ve spent the last 10 years in the fitness industry—from the gym floor to coaching group classes and individual training.I know you’re busy, probably tired, and you've likely tried plans before that fell apart because they weren't built for real life. If you’ve never stepped foot in a gym before, or you simply have no idea where to even begin, that’s exactly where I come in.My job is to handle the logistics and the science so you don’t have to. I help you from start to finish—taking the guesswork out of the process with a plan that fits your actual schedule, not a fantasy one. No fitness-influencer nonsense—just consistent, realistic coaching that gets you from where you are now to where you want to be."

A Comprehensive System Built for You

A Quick Chat, Not A Sales Pitch.Let’s jump on a quick call to answer your questions or if you need help with the sign up form. 100% pressure-free.

Privacy Policy: BM Fitness
1. Terminology"I", "Me", "My", "BM Fitness": Refers to Ben Morris, the data controller."You", "Client": Refers to you, the individual using this website or enrolling in the online coaching.2. What data is collected & why? As a fitness professional, I collect data to ensure your training is safe and effective.Personal Contact Data: Name and email address collected via my landing page or Calendly to communicate with you about your coaching.Health & Fitness Data (Special Category): When you join, I collect your 10-point PAR-Q (Physical Activity Readiness Questionnaire). This includes heart health, blood pressure, injuries, and pregnancy status.Lawful Basis: I process this under "Contract" (to provide the service) and "Consent" (explicitly given by you for health data).Coaching Data: Your workout logs, body metrics, and progress photos (if provided) are stored within our coaching platform.3. Third-Party Services I don’t "sell" your data, but I do use professional tools to run BM Fitness. Your data is processed by:Carrd: To host this landing page.Calendly: To manage our strategy call bookings.Trainerize: My primary coaching platform where your fitness plan and PAR-Q details are securely stored.Stripe/PayPal: To process payments securely (I never see or store your full credit card details).4. Cookies I use basic cookies to make the booking and payment features on this site work correctly. For a full breakdown, please see the Cookie Policy.5. Data RetentionActive Clients: I keep your data for the duration of your coaching.Past Clients: For insurance and legal purposes, I retain PAR-Q and training records for up to 7 years after you finish your program, as required by UK fitness industry standards.Inquiries: If you book a call but don't join, I will remove your data after 6 months unless you opt-in to my newsletter.6. Your Rights Under UK GDPR, you have the right to:Access a copy of the data I hold about you.Ask for your data to be corrected or deleted (the "Right to be Forgotten").Withdraw your consent for me to hold your health data at any time (though this will mean I can no longer safely provide coaching).7. Contact Information If you have any questions about your privacy or want to request your data, please contact me directly at: [Insert Your Email Address Here]

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Online Terms of Service
Terminology
"I", "Me", "My", "BM Fitness": Refers to Ben Morris, the data controller.
You, Your, Client, etc. = you, the client, or agent of the organisation you represent.By accessing the website, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.Use License
Permission is granted to temporarily download one copy of the materials (information or software) on this website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license, you may not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained on this website; remove any copyright or other proprietary notations from the materials; or transfer the materials to another person or “mirror” the materials on any other server.This license shall automatically terminate if you violate any of these restrictions and may be terminated at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.Disclaimer
The materials on this website are provided on an ‘as is’ basis. We make no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.Further, we do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.Limitations
In no event shall we of our suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on this website, even if we have been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.Accuracy of Materials
The materials appearing on this website could include technical, typographical, or photographic errors. we do not warrant that any of the materials on its website are accurate, complete or current. We may make changes to the materials contained on its website at any time without notice. However, we do not make any commitment to update the materials.Links
We have not reviewed all of the sites linked to its website and are not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by us of the site. Use of any such linked website is at the user’s own risk.Modifications
These terms of service may be revised at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.Governing Law
These terms and conditions will be governed by and construed in accordance with Scots law. Any disputes arising in connection with these terms and conditions will be subject to the exclusive jurisdiction of the Scottish courts.